It would appear that the advertising industry has just discovered what we at Smithfield Wine have known and done for the last ten years.
Sir John Hegarty – worldwide creative director of BBH ad agency said in a recent interview” The truth is the finest strategy you can employ. Tell the truth. Explain to people why a Chardonnay is different from Chablis. Just explain it. It’s colder, the climate sharpens it. There is no future in confusing the consumer”
It’s nice to know we have been ahead of the game and a trendsetter for so long!!
What wine can we drink if we’re having deer for diner? I prefer a white wine. Is Chardonnay a good option? and what about my friends who want a red wine? cabernet Sauvignon?
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